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OUR STORY

It’s not “just skin cancer” to Crown Cover

Jordan Hauck, cancer survivor
Jordan Hauck, Cancer Survivor

Discover the heart behind Crown Cover by understanding its origin story. Founded by Jordan Hauck, a two-time stage 4 melanoma survivor, our mission stems from personal experience and a profound journey.

In 2013, melanoma entered Jordan’s life, starting in his lymph nodes and later spreading to his lungs and liver. Against daunting odds, he triumphed thanks to a clinical trial at the University of Iowa Holden Comprehensive Cancer Center.

A decade later, melanoma returned, catching Jordan by surprise as it had no visible primary source (melanoma with an unknown primary). Returning to Iowa City and benefiting from significant advancements in immunotherapy, Jordan went from metastatic melanoma to currently showing no evidence of disease. His journey underscores the vital role of research and funding over the past decade.

Cancer Bucket Foundation Established

Following his initial battle, Jordan dedicated himself to preventing others from enduring similar challenges. Crown Cover was born from this commitment; every purchase supports Jordan’s vision. Together with his nonprofit, The Cancer Bucket Foundation, we’ve raised and donated $13K to advance skin cancer research and prevention.

At Crown Cover, we challenge misconceptions and advocate for proactive skin health. Because when it comes to melanoma, dismissing it as “just skin cancer” is not an option.

Beyond The Cover: Our Stories

  • Talk About It: Why Skin Cancer Awareness Matters

    Talk About It: Why Skin Cancer Awareness Matters May is Skin Cancer Awareness Month, a time to pause and talk about the most common cancer in the United States. According to the Skin Cancer Foundation, one in five Americans will develop skin cancer by the age of 70. While skin cancer can be extremely serious,

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  • Make a Sustainable Choice for Protecting Your Skin and the Planet

    Make a Sustainable Choice for Protecting Your Skin and the Planet We all want to do our part in protecting the planet, but we also need to be intentional about protecting our skin when outdoors. Over the past few years, sunscreen has been criticized for potentially harming coral reefs and human health. While this may

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  • Join the Fight Against Melanoma at the Safe in the Sun Run

    Join the Fight Against Melanoma at the Safe in the Sun Run For the third year, the Central Iowa community will join to raise awareness and funds for melanoma research with the Safe in the Sun 5K/10K Run. Safe In The Sun is a non-profit charity run based in Story County, IA. This year’s event

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SURVIVORS

An individual who overcomes hardship, adversity, and challenges. It is someone who endures through hardship against the odds.

FIGHTERS

An individual who exhibits courage, determination, perseverance in the face of great adversity.

SUPPORTERS

An individual who advocates for someone or something in a time of need. See also advocate, friend, family, believer, champion.

WEARING THE CURE

Clothing that has a purpose directly affects how we approach our brand. Knowing that every item we wear or buy helps to get the next person closer to a possible cure empowers us to work with the best suppliers, designers, and creatives to bring you apparel with impact. To do your part, all you have to do is Wear The Cure!