Look Good. Do good

OUR STORY

It’s not “just skin cancer” to Crown Cover

Jordan Hauck, cancer survivor
Jordan Hauck, Cancer Survivor

Discover the heart behind Crown Cover by understanding its origin story. Founded by Jordan Hauck, a two-time stage 4 melanoma survivor, our mission stems from personal experience and a profound journey.

In 2013, melanoma entered Jordan’s life, starting in his lymph nodes and later spreading to his lungs and liver. Against daunting odds, he triumphed thanks to a clinical trial at the University of Iowa Holden Comprehensive Cancer Center.

A decade later, melanoma returned, catching Jordan by surprise as it had no visible primary source (melanoma with an unknown primary). Returning to Iowa City and benefiting from significant advancements in immunotherapy, Jordan went from metastatic melanoma to currently showing no evidence of disease. His journey underscores the vital role of research and funding over the past decade.

Cancer Bucket Foundation Established

Following his initial battle, Jordan dedicated himself to preventing others from enduring similar challenges. Crown Cover was born from this commitment; every purchase supports Jordan’s vision. Together with his nonprofit, The Cancer Bucket Foundation, we’ve raised and donated $13K to advance skin cancer research and prevention.

At Crown Cover, we challenge misconceptions and advocate for proactive skin health. Because when it comes to melanoma, dismissing it as “just skin cancer” is not an option.

Beyond The Cover: Our Stories

  • The Surprising Reasons to Wear Hats and Sunglasses Outside

    The Surprising Reasons to Wear Hats and Sunglasses Outside When you go outside, what is the first thing you grab? Hopefully, it’s the sunscreen… But after that, go for a UPF hat and sunglasses. That’s because the sun’s UV rays can harm your eyes just as much as your skin, causing short-term discomfort and long-term

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  • The Dangers of Indoor Tanning — Try This Instead

    The Dangers of Indoor Tanning — Try This Instead Indoor tanning might seem like an easy way to maintain your golden glow during the long, gray winters, but it actually poses a big risk to your health. The research is clear: there’s a 75% increase in your risk of developing melanoma if you’ve used a

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  • Skin Protection Myths Debunked!

    Skin Protection Myths Debunked! There’s no shortage of advice when it comes to skin protection, but unfortunately, a lot of it is just plain wrong. Sun protection should be a year-round priority, but many of us fall victim to popular misconceptions that can leave our skin vulnerable and unprotected. Continue reading to explore some of

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SURVIVORS

An individual who overcomes hardship, adversity, and challenges. It is someone who endures through hardship against the odds.

FIGHTERS

An individual who exhibits courage, determination, perseverance in the face of great adversity.

SUPPORTERS

An individual who advocates for someone or something in a time of need. See also advocate, friend, family, believer, champion.

WEARING THE CURE

Clothing that has a purpose directly affects how we approach our brand. Knowing that every item we wear or buy helps to get the next person closer to a possible cure empowers us to work with the best suppliers, designers, and creatives to bring you apparel with impact. To do your part, all you have to do is Wear The Cure!