Look Good. Do good

OUR STORY

It’s not “just skin cancer” to Crown Cover

Jordan Hauck, cancer survivor
Jordan Hauck, Cancer Survivor

Discover the heart behind Crown Cover by understanding its origin story. Founded by Jordan Hauck, a two-time stage 4 melanoma survivor, our mission stems from personal experience and a profound journey.

In 2013, melanoma entered Jordan’s life, starting in his lymph nodes and later spreading to his lungs and liver. Against daunting odds, he triumphed thanks to a clinical trial at the University of Iowa Holden Comprehensive Cancer Center.

A decade later, melanoma returned, catching Jordan by surprise as it had no visible primary source (melanoma with an unknown primary). Returning to Iowa City and benefiting from significant advancements in immunotherapy, Jordan went from metastatic melanoma to currently showing no evidence of disease. His journey underscores the vital role of research and funding over the past decade.

Cancer Bucket Foundation Established

Following his initial battle, Jordan dedicated himself to preventing others from enduring similar challenges. Crown Cover was born from this commitment; every purchase supports Jordan’s vision. Together with his nonprofit, The Cancer Bucket Foundation, we’ve raised and donated $13K to advance skin cancer research and prevention.

At Crown Cover, we challenge misconceptions and advocate for proactive skin health. Because when it comes to melanoma, dismissing it as “just skin cancer” is not an option.

Beyond The Cover: Our Stories

  • From Diagnosis to Hope: My Melanoma Cancer Journey

    From Diagnosis to Hope: My Melanoma Cancer Journey Founder Jordan Hauck’s Melanoma Journey I hardly knew what Melanoma was when I was first diagnosed with skin cancer in 2013 after finding a lump in my right armpit. The lump had not bothered me, other than the fact that it continued to get bigger every month.

    Read the rest of the story.

  • The Science Behind UV Protectant Clothing

    The Science Behind UV Protectant Clothing What’s your go-to solution when protecting yourself from the sun? Most would say sunscreen. But did you know there’s another easy way to stop sunburns that don’t leave you all sticky and greasy? UV protective clothing is a scientific way to protect your skin from harmful UV rays. Continue

    Read the rest of the story.

SURVIVORS

An individual who overcomes hardship, adversity, and challenges. It is someone who endures through hardship against the odds.

FIGHTERS

An individual who exhibits courage, determination, perseverance in the face of great adversity.

SUPPORTERS

An individual who advocates for someone or something in a time of need. See also advocate, friend, family, believer, champion.

WEARING THE CURE

Clothing that has a purpose directly affects how we approach our brand. Knowing that every item we wear or buy helps to get the next person closer to a possible cure empowers us to work with the best suppliers, designers, and creatives to bring you apparel with impact. To do your part, all you have to do is Wear The Cure!