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OUR STORY

It’s not “just skin cancer” to Crown Cover

Jordan Hauck, cancer survivor
Jordan Hauck, Cancer Survivor

Discover the heart behind Crown Cover by understanding its origin story. Founded by Jordan Hauck, a two-time stage 4 melanoma survivor, our mission stems from personal experience and a profound journey.

In 2013, melanoma entered Jordan’s life, starting in his lymph nodes and later spreading to his lungs and liver. Against daunting odds, he triumphed thanks to a clinical trial at the University of Iowa Holden Comprehensive Cancer Center.

A decade later, melanoma returned, catching Jordan by surprise as it had no visible primary source (melanoma with an unknown primary). Returning to Iowa City and benefiting from significant advancements in immunotherapy, Jordan went from metastatic melanoma to currently showing no evidence of disease. His journey underscores the vital role of research and funding over the past decade.

Cancer Bucket Foundation Established

Following his initial battle, Jordan dedicated himself to preventing others from enduring similar challenges. Crown Cover was born from this commitment; every purchase supports Jordan’s vision. Together with his nonprofit, The Cancer Bucket Foundation, we’ve raised and donated $13K to advance skin cancer research and prevention.

At Crown Cover, we challenge misconceptions and advocate for proactive skin health. Because when it comes to melanoma, dismissing it as “just skin cancer” is not an option.

Beyond The Cover: Our Stories

  • The Importance of Sun Protection for Athletes

    The Importance of Sun Protection for Athletes Athletes spend a lot of time outside. Whether running, swimming, playing soccer, shooting hoops, or cycling, these activities all leave us exposed to the sun’s rays. While getting some sun is healthy and provides a vitamin D boost, too much sun can be harmful to our skin. This

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  • How Should You Wash and Care for UPF Clothing?

    How Should You Wash and Care for UPF Clothing? Crown Cover UPF Clothing Care First, let me say — thank you for purchasing UPF clothing and protecting yourself from harmful UV rays! What a fantastic investment in your health. Now that you’ve made that purchase, it’s important to treat it right so the UPF will maintain

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  • How to Keep Kids Sun-Safe This Summer

    How to Keep Kids Sun-Safe This Summer Summer is here, and you know what that means — it’s time to get outdoors! Whether your fun is a day of fishing and boating, a picnic in the park, or just playing in the backyard, it’s important to keep your children sun-safe from harmful rays. According to

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SURVIVORS

An individual who overcomes hardship, adversity, and challenges. It is someone who endures through hardship against the odds.

FIGHTERS

An individual who exhibits courage, determination, perseverance in the face of great adversity.

SUPPORTERS

An individual who advocates for someone or something in a time of need. See also advocate, friend, family, believer, champion.

WEARING THE CURE

Clothing that has a purpose directly affects how we approach our brand. Knowing that every item we wear or buy helps to get the next person closer to a possible cure empowers us to work with the best suppliers, designers, and creatives to bring you apparel with impact. To do your part, all you have to do is Wear The Cure!