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OUR STORY

It’s not “just skin cancer” to Crown Cover

Jordan Hauck, cancer survivor
Jordan Hauck, Cancer Survivor

Discover the heart behind Crown Cover by understanding its origin story. Founded by Jordan Hauck, a two-time stage 4 melanoma survivor, our mission stems from personal experience and a profound journey.

In 2013, melanoma entered Jordan’s life, starting in his lymph nodes and later spreading to his lungs and liver. Against daunting odds, he triumphed thanks to a clinical trial at the University of Iowa Holden Comprehensive Cancer Center.

A decade later, melanoma returned, catching Jordan by surprise as it had no visible primary source (melanoma with an unknown primary). Returning to Iowa City and benefiting from significant advancements in immunotherapy, Jordan went from metastatic melanoma to currently showing no evidence of disease. His journey underscores the vital role of research and funding over the past decade.

Cancer Bucket Foundation Established

Following his initial battle, Jordan dedicated himself to preventing others from enduring similar challenges. Crown Cover was born from this commitment; every purchase supports Jordan’s vision. Together with his nonprofit, The Cancer Bucket Foundation, we’ve raised and donated $13K to advance skin cancer research and prevention.

At Crown Cover, we challenge misconceptions and advocate for proactive skin health. Because when it comes to melanoma, dismissing it as “just skin cancer” is not an option.

Beyond The Cover: Our Stories

  • How to Protect Your Skin During Colder, Drier Months

    How to Protect Your Skin During Colder, Drier Months As the cooler months settle in, you may notice changes in your skin. This is caused by lower humidity levels and colder temperatures that can draw moisture from the skin, leading to dryness, flakiness, and irritation. Even staying inside can impact you, as heating can dry

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  • How Annual Skin Checkups Save Lives and Prevent Skin Cancer

    How Annual Skin Checkups Save Lives and Prevent Skin Cancer Skin cancer is one of the most common cancers in the world, with one in five Americans developing symptoms by age 70. Routine skin exams can play a critical role in the early detection and prevention of skin cancer. Skin cancer can develop in anyone,

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  • Sun Protection on a Budget: Affordable Ways to Guard Against Skin Cancer

    Sun Protection on a Budget: Affordable Ways to Guard Against Skin Cancer Protecting your skin from the sun doesn’t have to break the bank. With thoughtful strategies, you can guard against skin cancer and the harmful UV rays to reduce your risk without overspending. Continue reading for some affordable ways to stay safe in the

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SURVIVORS

An individual who overcomes hardship, adversity, and challenges. It is someone who endures through hardship against the odds.

FIGHTERS

An individual who exhibits courage, determination, perseverance in the face of great adversity.

SUPPORTERS

An individual who advocates for someone or something in a time of need. See also advocate, friend, family, believer, champion.

WEARING THE CURE

Clothing that has a purpose directly affects how we approach our brand. Knowing that every item we wear or buy helps to get the next person closer to a possible cure empowers us to work with the best suppliers, designers, and creatives to bring you apparel with impact. To do your part, all you have to do is Wear The Cure!